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Create Your Own Podcast Now

Create Your Own Podcast Now

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If you want to create your own podcast, this step-by-step formula will help you do just that. 

1. Decide WHAT You’ll Talk About

CONTENT: What should you talk about?

What is your passion or expertise? What do you feel motivated to talk about? Talk about that! There are over 1,000 different topics of interest people want to learn more about. Whether it’s self-help, personal or professional, yours will be one of them! Here ae just a few:


  • Arts
  • Entertainment
  • Autobiographies
  • Biographies & Memoirs
  • Business
  • Careers
  • Child Development
  • Children & Young Adults
  • Classics
  • Comedy
  • Computer Technology
  • Drama
  • Education
  • Fantasy
  • Fiction


  • General Discussion
  • Health & Fitness
  • History
  • Home & Garden
  • How-To
  • Information Technology
  • Internet & WWW
  • Investing
  • Language
  • Magazines & Print Media
  • Management
  • Marketing
  • Mystery
  • News & Current Events
  • Non-Fiction


  • Photography
  • Poetry
  • Press Release
  • Radio
  • Relationships
  • Religion & Spirituality
  • Science
  • Science Fiction
  • Self-Help
  • Social Issues
  • Speeches & Lectures
  • Sports
  • Technology
  • Television
  • Travel



2. Decide HOW LONG You Will Talk

DURATION: How long should your podcast show be?

The standard length of time for a podcast show runs between 5 and 30 minutes long. Notably, the average listening time is 10 minutes long; so, keep that in mind.

I’ve seen some podcast shows that consisted of a series of 10-minute segments (or shows). They were nice and clean; short, to the point, brief and very entertaining and enlightening to listen to.

I’ve also seen a series of podcast shows which last between 25-30 minutes for each show. These shows typically involved an interview with a guest expert or perhaps calls into the studio from listeners, etc.

If you’re just getting started, why not start out with a series of short 5-10 minute podcast shows to get your podcast going. Oh, that brings up another question …

FREQUENCY: How many podcast shows do you need to produce?

Once you start podcasting, you won’t want to stop. Typically, people who listen to podcast shows expect more than one episode! That’s right! So, be prepared to record, produce and publish more than one “episode!” Weekly podcast shows are very popular. As long as you keep and maintain some form of consistency in publishing your shows: daily, weekly, bi-weekly, etc.

Remember, podcasting is like “radio broadcasting” your own show, talk show, series, etc. Once people hear you, they’re gonna want to hear more from you — if they like you! So, be prepared to be liked!

Before you create your own, listen to a number of other podcasts to get a feel for how you might like yours to sound. Also, you’ll get an idea of what’s out there, formats being used and why there’s so much room for yours too!

3. Decide What FORMAT You Will Use & Stick To It!

Format Examples

Typical podcast shows closely resemble radio talk shows; they have a host, one topic per show, an optional guest, people calling in, etc. While other podcast shows simply consist of the host pre-recording an episode by him or herself with or without guests, and people calling in, etc.

Format Examples

  • Duration: 10-30 Minute Shows
  • Recording Quality: Studio quality; live in-person with a guest/co-host; recordings over the phone, etc.
  • Your Advertisements: Advertise your book, consulting services, seminars/workshops, etc.
  • Other Advertisements: Plug advertisement spots for other people’s products/services.

Recording Tips

  • Create/rehearse/record a standard introduction to introduce you and your show. This recording might include a mix of both voice recording + music.
  • Record your show separately, then mix in other elements (i.e., music, other people/interviews, etc.) …
  • Be careful about background noises; they come through …
  • Be careful with your voice, be clear, don’t slur, stutter or pause …

Topics/Content

  • Cover everything surrounding your topic/expertise to create numerous shows …
  • Give away “tips,” sell “details!” Encourage your listener to visit your website to learn more …
  • Create a series of podcast shows with topics you already know about, research, etc.
  • Create content by interviewing experts in fields that serve your listeners …
  • Record telephone interviews with FreeConferenceCalling.com, and produce a podcast that includes that interview …
  • Run an “ask campaign” to gather questions from your clients and answer them in your next podcast …
  • Are you writing or did you write a book? Use content within the book for your podcast …
  • Do you teach, train or coach? Use some of that content for your podcast …
  • Do you have a hobby, interest or passion? Use some of that content for your podcast …

Sample Welcome & Introductory Dialogue/Talk For Talk-Show-Style Formats

  • Add a disclaimer if needed at the start of your podcast (e.g., medical, legal, over 18, etc.)
  • Mention your website in your intro … Tell people who you are/credentials, etc.
  • Tell people what’s on “this” podcast and what’s on the “next” podcast.
  • “Hello and welcome to the debut podcast of (your podcast show name) …”
  • “Welcome to today’s/this week’s podcast from (YourSite.com), my name is (your name, title) …”
  • “Welcome to ‘(your podcast name) Radio’ …”
  • “Welcome to the show …”
  • “Welcome to episode #__, hey, this is (your name) …”
  • We’ll also be … bringing you a tip of the week … taking your calls …
  • “… for more information about our guests you can …”
  • “We’re talking about … Send us your questions/comments at (email). Or visit us online at …”
  • “Welcome from sunny / snowy / rainy / foggy (wherever you are/location) …”
  • “Hello everyone, today is (date) and you’re listening to the (your podcast show name) …”
  • “… with our partners (announce paid advertisers, partners, associates, etc.), we bring you …”
  • “You can also listen to us on the web at our website, www.YourDomain.com.”
  • Start off with a question and answer it …
  • “Have you ever wanted to learn more about / how to …”
  • “Today we’re going to address your question / concern / the topic of …”
  • “Hey, everyone, welcome back to (name of your podcast) …”
  • “So, if you’re listening, I’m open to getting your eMails at MyPodcast@YourDomain.com …”
  • “If you have any questions for us? You can eMail us at Question@YourDomain.com …”
  • “What’s on the next show …”
  • Be enthusiastic, smile, get into it, it’s fun!

Other Conversation Talk & Dialogue Samples

  • “With me in the studio is …” (state/restate your guests name, listeners need to be reminded).
  • “With me on the phone is …” (state/restate your guests name, listeners need to be reminded).
  • “We’re talking about …” (restate what you are talking about if you come back from a break).

Advertise On Your Podcast: Products/Seminars/Consulting

  • Record your advertisements separately and mix them into your podcast …
  • Remember the “80/20 rule” … 80% content and 20% advertisement …
  • Keep your ads under 30 seconds; maximum 1 minute long (each) …
  • “I do private, one-on-one consulting …”
  • “Check out my book online at www.YourDomain.com …”
  • Record clear advertisements; upbeat with “calls-to-action” (e.g., call us, visit us at …) …
  • “Welcome to our podcast (sponsored by (advertiser #1) and (advertiser #1) …”
  • “Welcome to our podcast (sponsored by (advertiser) who brings you (their benefit/product/service) …”
  • Change sponsors/advertisers within a single podcast or episode …
  • Change sponsors/advertisers for every podcast …
  • You might start out charging $25, $50, $100 per advertisement spot or mentioning on your podcast. As the popularity of your podcast show grows, so will your revenues! The more popular you become, the more you can charge.
  • Advertising benefits: Unlike regular radio/TV commercials, with podcasts, your (past/present) shows stay up online for people to download and listen to. The advertiser might advertise once on your show, but they’ll be heard over and over again as new people start downloading and listening to former podcast shows you produced in the beginning of your podcasting career. Talk about “stretching” an advertiser’s dollar! Remind them of that the next time you say, “That’ll be $100 for one show (and announce them twice during one show, if you want).”

Get People To Contact You

  • Give out your eMail while recording: “Send me an eMail at Name@Website.com.”
  • Give out your telephone (optional) while recording: “Call us at 000-000-0000 …”
  • Give out your web address: “Visit us online at www.YourDomain.com …”
  • Give out your mailing address: “Drop by our store/office. We’re at 123 Main Street, …”

Miscellaneous Notes

Until you get yours going, ask to be a guest on other people’s podcast show. It can help get you into the mode of producing your own, and gives you the opportunity to promote your own show when you’re ready to launch it.

Podcast Dialogue & Sample Format Worksheet

When you’re ready to start producing your first podcast, use this simple format below to help organize and place your thoughts, music, spoken content, ads, etc. within your first podcast.

podcasting-format-and-time-line-sampleNow, record your podcast show(s) using recording software (and mixing software if you required) and save it to your computer. Then, come up with the following information as described and asked for in the next section below … You will need this information to enter into your LibSyn.com account (or other website) when you create your podcast file and wish to publish it online through the various podcasting website directories and networks.

4. Give Your Podcast a NAME, TITLE, DESCRIPTION, ALBUM ART, etc.

An example of a valid name is my-name-my-topic. Spaces and punctuation other than hyphens (or underscores) are not permitted. The name may be up 64 characters in length.

Podcast URL Name

FOR EXAMPLE
bart-smith-online-computer-tutorials-my-training-center

Podcast Title

Come up with the main title for your podcast. This is the title that describes the overall theme of your podcast and not the individual shows you will post on-going.

FOR EXAMPLE
MyTrainingCenter.com (Computer, Business and Marketing Tips)

Podcast Description

Come up with the main description for your podcast. This is the description that describes the overall theme of your podcast and not the individual shows you’ll post on-going.

FOR EXAMPLE
Learn computer, business, marketing, website design, graphic design, eCommerce, audio recording, self-publishing tips, tricks, techniques and tactics you need to accelerate your career, on the job, or in your own business so you can make more money.

Album Art

You have the option of providing “album art” for your podcast which will be seen and associated with your podcast main theme. Album art may range in size from 170×170 to 300×300 pixels square at 72 dpi in either JPEG/GIF format. You’re encouraged to use a photograph of yourself to help listeners “identify” with “who” they’re listening to! Think of the radio; you never see the host, but if you saw just one picture of them, you’d always “see them in your mind” talking to you! Help your listeners “visualize” you speaking to them in person with a photograph of you in the picture. Or, a simple logo will do too!

Sample Podcast Album Artwork

Mobile Podcast Post Title & Description

Enter a default podcast title and description for posts made using the telephone. That’s right! Some folks listen to podcasts on their cell phones. So, do come up with a description for that niche medium. It’s okay to use the same Title and Description you created above.

Genre

Choose what category you might like to assign your podcast to. Some websites will ask you to select up to three (3) different categories, while others may wish you to choose sub-categories, as well.


  • Arts
  • Entertainment
  • Autobiographies
  • Biographies & Memoirs
  • Business
  • Careers
  • Child Development
  • Children & Young Adults
  • Classics
  • Comedy
  • Computer Technology
  • Drama
  • Education
  • Fantasy
  • Fiction


  • General Discussion
  • Health & Fitness
  • History
  • Home & Garden
  • How-To
  • Information Technology
  • Internet & WWW
  • Investing
  • Language
  • Magazines & Print Media
  • Management
  • Marketing
  • Mystery
  • News & Current Events
  • Non-Fiction


  • Photography
  • Poetry
  • Press Release
  • Radio
  • Relationships
  • Religion & Spirituality
  • Science
  • Science Fiction
  • Self-Help
  • Social Issues
  • Speeches & Lectures
  • Sports
  • Technology
  • Television
  • Travel


Website URL Information

Decide which website URL you want to be attached to your podcast, which podcast listeners can click on to get to your site!

Website URL #1: Instead of using just your usual domain name, create an ad tracking link to track the number of click-through’s from your podcast to your website. Wouldn’t you like to know how many people actually click on your link from within your podcast to get to your site? Sure you want. Then, use an “ad tracker” to do just that.

FOR EXAMPLE
http://www.MyMarketingCart.com/app/adtrack.asp?AdID=237492

Website URL Tip #2: Instead of sending people who listen to your podcast to your main web page, send them to a “name squeeze page!” This helps you build your list of prospects by collecting their names and eMail addresses before you let them visit your website. Offer them a free gift, eCourse, subscription to your eZine, etc. Either way, get them on your list! This is a potential customer “interested” in what you have to offer or else they wouldn’t have clicked on your link!

Copyright Notice

It’s always a good idea to copyright your audio recordings. When you create your own podcasts, there’s a field you can enter your copyright information.

FOR EXAMPLE
Copyright 2016 by Bart Smith, TheMarketingMan.com. All Rights Reserved.

You may provide an optional eMail address to allow subscribers to communicate with you about the content. Please note that this eMail address WILL be made public as part of the RSS Feed.

Managing Editor eMail

SOME EXAMPLES
podcast@YourDomain.com 
feedback@YourDomain.com
YourName@YourDomain.com

In a nutshell, these are the essential steps for creating your own podcast.


About Bart Smith

Bart Smith is the author of several books, professional marketer and self-publishing consultant, a personal coach, and a dynamite, motivational speaker. A self-starting, life-affirming, renaissance man, Bart is an entrepreneur at heart, who also bakes the world's best chocolate chip cookies at BartsCookies.com. He shares his insights, skills, training and knowledge here, on his training website, MyTrainingCenter.com, and helps people make money online with his online marketing shopping cart software, MyMarketingCart.com.

View Articles & Book Excerpts

Check out some of Bart's books on business, motivation, networking, coaching, checklists, and personal development.

Books by Bart Smith, MTC Founder


Order the world's best chocolate chip cookies today from BartsCookies.com!

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