Welcome To Coaching!

Welcome To Coaching!

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Rich Coach Broke Coach by Bart Smith It’s not always easy to accomplish our goals without some type of assistance. Some people don’t even have a realistic objective in mind when they describe the uninspired feelings that tend to hold them back.

Having made several attempts to overcome setbacks, they sense that with some guided direction and know-how, they just might achieve great things. How does a coach fit into this scenario?

What Is Coaching?

Here is the skinny on coaching and how it works. Coaching is …

… a process that enables learning and development to occur and thus performance to improve. To be a successful a Coach requires a knowledge and understanding of process as well as the variety of styles, skills and techniques that are appropriate to the context in which the coaching takes place.

There are several disciplines of coaches. These examples are the more common ones:

  • Life Coaches can be helpful when a person is going through a transition, hard times or stuck in a rut for a variety of reasons such as a career change, separation from a loved one, making life style changes and/or good choices.
  • Personal Coaches (not unlike life coaches) work in tandem with the person that cannot visualize his/her own potential. The personal coach is dedicated to encouraging the individual to aim high by focusing on empowerment and self-motivation.
  • Success Coaches look closely at one’s talent, energy and ability to achieve satisfaction and happiness by helping others to identify the successes he/she has attained and then uses those life experiences to overcome adversity and/or failure.
  • Professional/Business/Corporate Coaching provides experienced feedback and direction for niche industries to give the individual a leg up on performance and execution of specific occupational goals.

Today, even more people are turning to coaches for inspiration, goal-setting, advice, exclusive directions, and results. They help people with clarity regarding their ambitions without having to relive the past (unlike therapy). They capitalize on the individual’s innate abilities and then introduce new concepts and strategies that complement what’s working to set short-term goals. Good coaches will assist people with their journeys drawing on strengths and values to ensure they get the most out of their lives.

Greatness, whether athletic or otherwise, doesn’t come from those content on just being but from those who seek being the difference.” — Kirk Mango

Imagine turning dreams and ambitions into reality with a little help from a coach (such as you)! It certainly isn’t an unrealistic aspiration. Do you find that your family and friends often turn to you for advice when the chips are down or in need of a second opinion on a big decision they are about to make?

Do you find that you have become the go-to-person for personal, business, spiritual and mental health issues? Then you should consider honing your natural talents for listening, trouble-shooting, counseling and inspiration to turn your expertise into a coaching business where others (beyond the family and friends) could benefit from your insight, objectivity and willingness to help them become better experts on themselves.

While coaching and therapy share some common traits, clearly they are different in scope, critical goal-setting and case management.

What’s the difference between coaching and therapy?

Life coaching, for example, is for people who are already functional and seek help for personal growth issues. A coach will design specific goals geared toward achieving positive outcomes and critically monitoring the process. For a more clinical definition, “… therapy is about uncovering and recovering, while coaching is about discovering …” according to Patrick Williams, Ed.D., MCC, who wrote “Coaching vs. Psychotherapy”.

When people are struggling with anxiety, depression, self-doubt, negativity, trauma, intense emotional distress or addictive behavior, they should obtain the services of a professional certified/licensed mental health facilitator.

Why do people hire coaches?

With the help of a coach, clients are more inclined to set realistic, applicable goals and make the effort to achieve them and then, when they encounter any obstacles in their paths, a coach can advise with strategic steps to overcome them. A good coach offers synergy, inspiration and support.

What are the basics for coaching?

The foundation for coaching is to help capable people become more productive, efficient and creative when reaching for goals while learning practical tools for working through the traps that commonly cloud their vision and success.

What is a typical coaching session like?

Many coaching sessions are conducted by phone for the convenience of both parties. Others might meet one-on-one in an office setting or other venue that ensures privacy and a level of comfort.

What does it take to be a coach?

A coach should be able to speak from practical experience and accreditation. While there are several outstanding online and offline coaching programs that offer certification, a successful coach should also be an excellent communicator, demonstrate inherent perception in order to offer a footprint that others can follow to realize their personal/professional goals.

How do you start your own coaching business?

It takes time to develop a clientele so use the time wisely by creating the right situation for your services. Work out all the administrative details before you make your first appointment. These items should include business cards, a website, and a network of solid resources at a minimum. Should you take any courses? YES. There are many tools that you can learn via training/education that will enhance your coaching skills. Coaching credentials can give you formal recognition and demonstrate your commitment and dedication to your passion.

What kind of income can a coach expect to earn?

Most life coaches working with individuals charge anywhere between $150 and $1,000 per month for two 45-minute phone calls (or sessions) that might also include eMail support. Executive coaches charge more and typically work with their clients for a few hours per month. They might charge anywhere between $75 to $350 per hour.

Corporate coaching is even more costly at $250 to $500 per hour for individuals and groups, which could generate a potential income of $2,500 to $10,000 per month or greater. Corporate coaching often includes on-site programs and online computerized assessments.

What are the search results for coaching?

There more than 25 MILLION SEARCHES for the following terms:

A fair percentage of coaching falls into the realm of executive coaching. Why is this important? Executive coaching is very lucrative, however, not everyone has direct corporate/executive experience. It can also take years to acquire experience needed from the corporate world that could benefit a like-minded client.

The need for life and personal coaches has expanded significantly in the past ten years. One reason people look for help is to get some perspective on where they are and where they’re going in life. Some can become bogged down and feel helpless to free themselves of the stress and quicksand that is suffocating them.

Life/personal coaches focus on enhancing, integrating, and balancing. With a simple phone call or by making an Internet connection, a person can easily sign up with a promising coach who ultimately becomes a partner in defining a better future.

Many personal and professional coaches work either from a home office or by telephone and eMail. The average age of coaches ranges between 25 and 55, although age and gender are not exclusive.

Practical, skill-related coaching is nothing new. From the earliest days, cave dwellers used drawings to communicate the most useful way to perform a task thereby empowering others with visual direction to improve their performance whether it was on the battlefield or in their personal lives.

What hasn’t changed about coaching is the perpetual desire that many people have to feel empowered whereby they can develop confidence and strength to set reachable goals and fulfill their potential. Coaching becomes the helping hand with supportive techniques that people often need. While many people have ambition and capabilities, they lack direction and the how-to that coaching can offer.

Consequently, coaching has become one of the fastest growing industries in the world! The three countries at the leader board with the United States are England, Japan, and Australia. The profession has grown enormously over the past ten years into a multi-billion dollar industry.

What should really matter to a good coach is whether he/she has the ability and desire to help others realize personal empowerment. This requires reflection on personal values, skills and goals while preparing them to possibly adapt to certain behavioral changes in order to achieve targeted objectives.

According to David Lassiter who wrote The Business Case for Coaching, “Coaching creates awareness, purpose, competence and well being among participants. Coaching is NOT another feel-good exercise based in soft skills that have no correlation to the bottom line.”

Why is there a growing demand for life coaches? The demand is due in part to the complexity of modern daily life. Things aren’t as simple as they were in the past so many people seek personal coaches to learn how to put everything in balance enabling them to achieve a higher level of success. If a person isn’t doing what he/she loves to do, even if the person is successful, the individual might benefit from some coaching. Having a life coach, for example, is like having a trainer that is invested and genuinely interested in one’s success.

Your success as a coach will depend on what you know, what the client needs such as personal growth or business development and/or financial gain. What you charge for your service should be realistic yet competitive with the industry.

Whether you’re just starting out as a new coach, currently running a successful coaching practice or aspiring to enhance your business, running any business takes planning, research, expertise, a certain degree of business savvy and creative marketing approaches to make your coaching business prosper.

With Rich Coach w Broke Coach, you will learn valuable tips for coaching, key business strategies and marketing tactics to ensure that you can achieve financial independence in your coaching business and greater success. So, let’s get started!

About Bart Smith

Bart Smith is the author of several books, professional marketer and self-publishing consultant, a personal coach, and a dynamite, motivational speaker. A self-starting, life-affirming, renaissance man, Bart is an entrepreneur at heart, who also bakes the world's best chocolate chip cookies at BartsCookies.com. He shares his insights, skills, training and knowledge here, on his training website, MyTrainingCenter.com, and helps people make money online with his online marketing shopping cart software, MyMarketingCart.com.

View Articles & Book Excerpts

Check out some of Bart's books on business, motivation, networking, coaching, checklists, and personal development.

Books by Bart Smith, MTC Founder


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