Are you marketing the right way to find your ideal client? Here's My Personal Marketing Formula (R.A.S.T.O.)

Are you marketing the right way to find your ideal client? Check out my R.A.S.T.O. formula for marketing!

While most coaches (and other business owners) dread the idea marketing their own coaching and consulting services to others, they really don’t understand how simple that task really is. I came up with an acronym for marketing (to find new clients) that I think nails it! I call it:


R = Research where your market is. Find where they congregate or hangout. Observe. Study their habits, buying patterns, conversations, likes/dislikes, read popular topics to find out and assess what their issues are.

A = Ask a top influencer (i.e., social media influencer, blog owner, YouTube channel owner, podcast host, newsletter/eZine publisher, website owner, radio/TV talk show host/producer, etc.) to interview you and/or introduce you to that market.

S = Show up (i.e., don’t miss your opportunity) …

T = Tell your story. Be prepared for the interview and plan to integrate how you have helped clients with related issues and concerns.

O = Offer the audience members (i.e., listeners, subscribers, viewers, etc.) something FREE and not for sale, per se. Give them a no charge opportunity to get to know you via something free gift, such as, “Go to my website now and download my FREE _____ (report, eBook, self-assessment form, etc.). Those who do, will also be entered to a free coaching session with me.” Be creative.

Rich Coach Broke Coach by Bart SmithWhen my R.A.S.T.O. marketing formula is put into place, all you need then is to implement these steps on a daily/weekly basis and you should be running into your fair share of client prospects in no time!

Then, with a personal recommendation from someone within these groups exposing you to potentially more prospects who might accept your (offer) to learn more about you, look out! If you did a good job at telling your story (how you help people), why wouldn’t the right people ready to contact you for help? What’s more? Why couldn’t you repeat this formula over and over with an unlimited number of groups? Exactly!

R.A.S.T.O. comes straight out of my book, Rich Coach Broke Coach, a “rich” coaching manual for every coach to rely on to help them explode their coaching business. Inside this 200+ page fortress of knowledge is nothing but information and training for coaches in the areas they need it most: business practices, marketing, setting fees, creating coaching packages, overcoming objections, finding clients, working with clients, and so much more! No fluff, just pure meat and potatoes in these areas.

You can learn more about Rich Coach Broke Coach here at MTC by clicking on the button below:


About Bart Smith

BART SMITH is the founder of (MTC). He's also your instructor for all the courses you see at MTC. He's the author of 18+ books, records his own audio books, builds his own websites, films/edits his own videos for branding and marketing, conducts his own marketing activities, scores his own media interviews, ... and so much more. "I built MTC for you to share with you all I know about the subjects covered in the courses and tutorials I teach. My hope is that you learn so much that you get empowered, motivated, and you're able to take immediate action on your ideas and projects so you can literally do MORE on your own saving you time and money just like I do. Sure, you can hire others to help you at some point, but until then I don't want you stuck not knowing how to do certain things. As I say, the more you learn, the more you can potentially earn. Pretty simple." — Bart Smith, MTC Founder/Instructor

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