So, you just wrote a new book and you’re excited to share it with the world. Well, one of the best ways to do that is to get interviewed by people who have their own podcast/radio/TV show, website, forum, blog, newsletter/eZine and an audience just ready to consume what you’ve just written. Getting your book in front of their audiences will do wonders for you when it comes to making book sales, exposure for your services, a boost to your credibility, pave the path for getting more interviews, even approached by publishing companies who can help take your book to the next level, as well as your overall success as an author.
Getting interviews is one of the fastest, cheapest and most efficient ways to get your book out there. Today, there are literally thousands of online radio shows, blogs, websites and even TV shows that would love to interview you if your book’s content/message is a good fit for their show. The number of interviews you could go after is only limited by your own efforts and/or those you hire to help you find and secure interviews.
In this report, you’ll learn exactly how to go about getting an unlimited number of interviews. Here are a number of questions to quickly ask yourself, of which, we’ll also answer in this report below. But, here’s the basic mindset when it comes to getting interviews for you and your book:
Having read over that little list, let’s dive into each of them below with the “what-to/how-to” knowledge you need to get interviewed.
1. What do you want to be interviewed about? What’s the subject matter?
Naturally, this is an easy question, of course, your book. BUT, what’s important to know is whatever your book’s subject matter is about, you’ll be chasing after similar, like-minded podcast/radio shows, websites and blog owners whose audience will be interested in your book’s topic.
In the beginning, go for niche interviews, as I call them. Focus on your niche, and go after those shows, websites and blogs whose audiences are a perfect match for your subject. Exhaust your research finding up to 100 different interview opportunities where your book’s subject matter is a perfect match.
After that many interviews, other shows and websites who you would have never approached just might seek you out because they heard you and want to have you as a guess on their show even though (at first glance) you never would have thought to approach them, and they you, until you gave all those interviews.
2. Are you prepared to give an interview? There’s a lot that goes into preparing to do interviews about your book, such as …
(a) Do you have interview questions ready to hand over to the person you want to interview you with the click of your mouse? Generate about 10 questions for the interviewer to ask that you can answer with ease and confidence. Help them do their job (i.e., interviewing you) by providing them with questions about your book. You can see sample questions that I’ve come up with about my books to get ideas for your own questions. Just check out:
(b) Do you have a press room or media page on your website where you can post these questions? This way, all you have to do is send this web link to the interviewer to get the information they need in order to conduct the interview. If you have more than one book you want to be interviewed for, be sure to create separate interview pages for each book. On these pages, you might include images/artwork about you and your book, interview questions, your bio, how to introduce you, how to order your book, how to schedule an interview, sample interviews if you have them, and suggested interviews if you have other books. For example, check out this page where I have what most interviewers might need to use.
(c) Do you have 150-300 dpi (high-quality) images of you and your book’s front cover? These are essential to have so the interviewer can display them on their website or on their actual show.
(d) Is your website ready to take orders? Is your shopping cart tested? Is your payment gateway ready to receive thousands of dollars in orders within an hour’s period (pray that happens) and it won’t be shut off by your merchant account company because they think there’s some sort of fraudulent ordering going on? PayPal, for example, doesn’t have this problem. They won’t turn off your ability to accept thousands of dollars in orders in any given period. Whereas, companies like Authorize.net, and similar merchant providers will turn you off until you contact them to inform them on what’s going on.
Further, they may even hold your incoming funds for 90 days. OUCH! That would certainly put a dent in your ability to purchase supplies and inventory to fill those orders. Either way, check with your payment gateway or merchant account provider and ask them, “If I generate a high volume of sales within a very short time, such as a single day or two, how will you respond (if you will at all)? Will you turn off my ability to accept large orders? Will you hold my funds for a certain period of time? What do you do when there’s a SPIKE in orders, because I’ll be doing interviews and I just might get a few hundred orders within a day or week’s time.” If they say, “Yes, we typically would shut you off or at least hold your funds for 30 days …,” then you have your answer and REASON TO LEAVE THEM.
These companies do this only to protect themselves against charge-backs and fraudulent purchases, which in your case, is’t the case hopefully because all you did was generate high exposure for your book and a number of people bought it because of the show. Your orders are from legit customers who want your book and are willing to pay you with real money. So, keep this aspect in mind BEFORE you set out to conduct interviews.
(e) How will you handle fulfillment of your book? Suppose you receive 50 or 5,000 orders in a single day from one interview? How would you fill them? Manually? Use a fulfillment company? Drop ship them one by one using your printer if your account has that functionality. Most do just check. Depending on the audience(s) you interview and the size of it, your choice of fulfillment procedures should match that. For example, if your rate of return on your interviews on a monthly basis runs about 10-100 book sales, you can fulfill those yourself or use a drop-ship service through your book printer. If you generate 100+ orders per month, then you might consider sending all your traffic to an online retailer like Amazon.com to transact all the sales (at any volume) and fulfill those orders through their warehouse. Leave all that work to them while you work on interviews, promotion and collecting royalties for all your efforts.
3. How well do you know your own material?
This sounds basic, but it’s so true. When put on the spot, how well DO you know your own material? For starters, create a list 10 questions that you’d like to be asked regarding your book and then REHEARSE REHEARSE REHEARSE. Practice answering those questions with confidence at least 30-45 minutes a day until you have the answers down pat.
Grab a friend and have them ask you those questions. Pretend you’re actually being interviewed. This rehearsal can be done in person, over the telephone or over Skype. What’s more, dedicate one of your books to be used exclusively for interviews. That is, this book will always be by your side during interviews. In this specific book, you might place little notes and tabs in the book where your questions are referenced. JUST IN CASE you need to quickly reference the answers to a question being asked, you have it marked in your book by a tab or bookmark. Keep this book in a safe place, because you’ll use it often with all your interviews.
Another good idea is to listen to your interviews after they’ve been rehearsed and conducted. Doing so will help you pick up on great things you’ve said and any mistakes made. Make notes on the mistakes you made and the good points you said in your interviews so you get better as you go along with every interview you do.
Do you need to brush up on your own material for your next interview? Go back and listen to one your previously recorded interviews. You did put your past recorded interviews on your web page for easy access and listening for potential future interviewers, right?
4. How do you go about finding interview opportunities?
Once you have your questions, web page with interview information for the interviewer, you’re rehearsed and your fulfillment and payment situations in place and prepared, it’s time to start looking for interview opportunities.
Now, there are essentially two ways to go about getting interviews:
PAY TO GET THEM: You could approach certain publicity firms that already have relationships with radio and TV shows and they will get you on those shows to be interviewed. The problem with that, to some degree, is:
This can be expensive — anywhere between $500 to $5,000 per month. It all depends on the company you’re approaching and what kind of interviews they get you. Are they radio interviews where the audience runs between 500,000 to 5,000,000? Are they TV interviews where viewership could run as high as 10,000,000? Would it be worth the investment? Sure, if you could sell 1,000 books per interview with audiences that large. Do you have a media budget set aside for this? It’s best to have between $2,500 and $5,000 if you’re going to go this route to get you started. Do note, it’s not necessary to take this approach in the beginning. Only if you have the kind of publicity budget set aside and you’re in a hurry to get BIG EXPOSURE quickly and then you go for it!
For MOST (new) authors, it’s not always a good idea to get interviewed in front of such large audiences. Don’t waste the opportunity and blow it because you didn’t have your ducks in order to monetize exposure of that magnitude. Instead, it’s recommend you get your feet wet by conducting 20-30 smaller interviews. In the beginning, most authors are new to the whole interview process. With so many aspects to be polished and ironed out, it’s best to find interviews where your audiences range between 2,500 and 25,000.
Here are some websites to get you started and they’re fees are reasonable to get the kind of exposure you need to attract interviews. If you go to these sites, they can offer you opportunities to list yourself as an available guest.
There are many more sites just like the above. If you do a little research, you’ll get ideas to help you branch out finding similar websites to list yourself as a guest speaker on several sites.
FIND THEM YOURSELF (FREE/JUST TAKES TIME): There are literally thousands of online radio shows, websites, and blogs who would love to interview you for their show. There is no shortage of interview opportunities out there. YOU just have to go after them. Don’t hesitate. You’ll be amazed to find out how grateful many of these hosts are that you have reached out to them. You’re a breath of fresh air to many because they’re always looking for fresh content and guests to share their perspectives on their expertise.
5. To find interview opportunities on your own, follow these procedures:
Using your favorite search engine, like Google, perform several online searches for podcast shows, online radio shows, talk radio, satellite radio, and TV talk show websites, businesses and blogs that align with your book’s subject matter. For example, “relationship podcast shows” or “relationship blogs” or “relationship advice websites.” You get the idea. Again, there are hundreds, if not thousands, out there so don’t say you can’t find any. You’re just not searching hard or long enough. Give it a week’s worth of searching to see how many prospects you can come up with to approach for an interview. Make a list of at least 20, if not 50, interview opportunities to approach about interviewing you.
Remember, all it takes is a little time, some good ol’ persistence and patience, and you’ll you find the right sites for you. For example, if you wrote a relationship book, you might contact dating websites, relationship blogs, online magazines, advice websites, relationship podcast shows, and the like. By doing so, now, you’ve got 100’s of potential interviews just waiting for you. If you only scored 10 interviews in the next 30 days based on those 100 opportunities, that’s great! Ten interviews soon leads to 10 more and then 20 and then there is no limit to the number of interviews you can develop.
Once you find them, search the websites for a web page dedicated to their show. On that page, look for a link that says something like “BE A GUEST” or similar. Seriously, it’s that simple. When you find it, click on the link and submit your inquiry about why you would be a great guest on their show and then wait for a reply. Typically, they’ll respond within 24-72 hours. If not, follow up within a week. Once they reply, you can discuss the potential for interviewing on their shows and decide whether they will or will not meet your needs.
If they don’t have such a page, or you can’t find a “BE A GUEST” (or similar) link, then simply send them a inquiry through their Contact Us page. Usually, they have an online contact form on their Contact Us page. I’ve done this before with success. If you happen to find out who the producer or host of the show is, use their name in the letter you’ll be sending them in the contact form.
Customize and send the following letter in that contact form window:
While you wait for their reply, send out 5-10 more interview inquiries that day to other shows/websites. Try sending out 10-20 interview inquiries per week until you start to fill up your calendar with replies and scheduled interviews. Then, minimize the number of inquiries you send out to focus on delivering quality interviewing on shows scheduled. When you’re wrapping up your scheduled interviews, start looking for some new ones to add to your calendar.
If you hear something come up in the news and you have or have not heard back from those you sent interview inquiries to, reach out to them with an eMail through their Contact Us form that reads:
That’s it. This is how you’ll stay in touch with shows, hosts, producers, websites and blog owners who you’d like to get interviewed by. Keep at it, don’t let up, don’t be bothersome, but don’t let yourself be forgotten either. It’s a number’s game out there. Play the numbers. For every 10 interview inquiries you send out, you’re bound to get 2-3 back who want to interview you soon, with another 2-5 right behind them after they read your eMail. Those are pretty good numbers when you consider there are thousands of opportunities to get interviewed out there today. So? Go after those 100+ shows who will book you!
6. Stay organized as you search for and accumulate interview opportunities.
While there are several ways to stay organized as you hunt down interview opportunities, one very unique way is to do the following:
You’ll need some sort of calendar system, like Google Calendar, to post and keep track of all your upcoming interviews. Times, dates, name of show, their website, etc. These calendar entries will send you reminders about the date/time of the interview nicely. Once you enter the interview event in your calendar, make notes for this show in some sort of CONTACT MANAGEMENT DATABASE.
For me, I created a GROUP inside my Google Contacts in which to document all kinds of information regarding the interview I’m about to conduct. I can also make detailed notes about the radio show, their website, the people who work there, special instructions, and so much more. All of this is very handy when it comes to staying organized and booking a ton of interviews for you.
7. It’s time to review my INTERVIEW CHECKLISTS!
Yes, at this point, what you need to do now is to review my INTERVIEW CHECKLIST for how-to/what-to instruction as it relates to these hot topics below:
1.0 – Prepare For The Perfect Interview
2.0 – How To Get A Radio Interview
3.0 – What To Do Before The Interview
4.0 – Recording Interviews
5.0 – Media Interview Techniques
6.0 – What To Send Prior To The Interview
7.0 – Plugging Your Own Book, Product, Service Or Website
8.0 – What To Do After The Interview
THAT’S IT! You’ve got your work cut out for you now. Go get your 100+ interviews and start promoting your book like a rock star. After your first 10-20 interviews, you’ll be ready for larger and larger audiences. Pretty soon, you’ll be ready for TV, and, well, who knows what comes after that. Best of luck to you!