Oh no! Your domain name expired! What do you do? Well, that depends on how many days have past since its domain expiration date. Here are the facts and some tips on what to do:
TIPS & FACTS TO REMEMBER:
- Domain name registrations last for a one year period, unless you purchase additional years. They renew on their purchase date annually.
- Most domain registration companies will email you about your domain expiring 90 days, 30 days, 14 days, 5 days 1 day before its exiration. Not all will notify you that many times, but most will. Monitor your domain registration company to see how often they notify you and PAY ATTENTION!
- Once a domain name expires, you typically have up to 2 weeks to re-register it without penalty. Again, all domain registrars are a little different. So, don’t wait 2 weeks to register it.
- If you go past the 2-week mark, and you still haven’t registered it, some registrars will let you renew it, but with a penalty. How much is the penalty? As much as $80, maybe more. OUCH!
- Once a domain name has expired, chances are one of three things will happen:
(1) It will be released back out into the public domain, where you can buy it up again. No loss, congratulations, you lucked out.
(2) It got bought up by someone else, who may or may not use it, and maybe in a year’s time, they won’t renew it releasing it back into the public domain. At that time, you can buy it up again.
(3) Here’s the worst, some domain squatting / reselling company will buy it up and resell it to you for 10x the price or more. This happened to one of my clients. She lost a domain she’d had for 5+ years. She forgot to renew it. The company that bought it was willing to resell it to her for a whopping $4,500. So, WATCH OUT! Don’t fall victim to this (legal) extortion scheme. Renew your domain names on time.
- If someone bought a domain that you lost due to the fact that it expired and you still want to use it, call them up and talk to them. You might be surprised what they will say. For example, “Hi, I noticed that you bought XYZ.com. What plans do you have for that domain name? I used to own it. Perhaps, we could share it and double our money and marketing exposure.” Essentially, this is a potential JV call to do business with the new owners.
- Backorder the domain you want that expired. Sometimes, these backorder services are less expensive than the $80 (or so) renewal fee charged after a domain goes beyond the 2-week period after expiration.
- Overall, try not to let your domain names expire, only to be bought up by someone else who has no intention of working with you or selling the same domain name back to you for thousands of (unearned) dollars, just because you faulted and let your domain names expire.
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